I turn brand and creator partnerships into narrative decks and campaigns — moving between the agency side and the creator side of the same table.
A full campaign recap deck built for MOSH's High Protein Bar launch — a two-month Sprouts exclusive backed by a 25-creator seeding program, trade-show visibility at Expo West, and founder-led promotion. I structured the narrative, wrote the story beats, and designed every page.
Take a two-week creator campaign and a retail exclusivity window and make the business case for why it mattered — not just what happened, but why Sprouts should care.
Built the story in three acts: the strategic bet, the proof, and the payoff. Every stat card was designed to read in three seconds.
CLD PR handles celebrity, influencer, and media seeding for fashion and beauty, with agency placements on talent like Rihanna, Jenna Ortega, and Bella Hadid, and events for White Fox, Celsius, and Poosh. I worked across five of their teams, pitching and briefing the exact kind of talent I now source for from the brand side.
Sourced, vetted, and briefed 60+ talent partners for the Alex & Ani x Hot Wheels jewelry collaboration, securing 12 influencers.
Supported talent outreach and event prep for White Fox's Hot Summer Nights party.
Sourced and vetted talent for gifting and placement, then built and briefed the target lists an activation gets built around.
Ran editor outreach and gifting, and tracked brand mentions across print and online coverage.
Prepped merchandise and pulled samples for celebrities, editors, and stylists, and kept the showroom pitch-ready.
Built outreach lists and supported production on Los Angeles activations.
Before working brand-side, I built and ran my own creator partnerships — pitching, negotiating, and delivering content directly for brands. That two-way view is what I bring back into the deck.
Developing an influencer gifting campaign to support MOSH's rollout into Target.
Pursuing organic product placement for MOSH High Protein Bars inside Alo's Beverly Hills HQ gym, reaching high-follower influencers and celebrities.
Integrating AI into influencer outreach, sourcing, and analytics tracking.
Designing a new MOSH PR gifting box built around a full creator experience.
New Beginnings runs four programs out of one Santa Barbara office, and most clients only ever hear about one of them. Our eight-person team built the full integrated marketing communications plan. As visual designer I built the donor-facing landing pages, the campaign visual system, and the print collateral that lives inside the Safe Parking lots.
Clients enter through Safe Parking and never learn that counseling, veteran housing, and parenting support are also on the table. On the other side, donors could not see where their money landed across four programs, and the organization was funding roughly 89 percent of an $11M budget through unstable government grants.
Two landing pages that break a donation down into real outcomes, a reusable monthly impact dashboard, and a two-sided cross-referral flyer handed out at nightly lot check-ins. Plus a refreshed logo treatment so all four programs read as one organization instead of four.
Produced entirely using AI for a Sports Management course at UC Santa Barbara. Awarded Best Commercial across all three class sections, judged by a panel of real, high-ranking working marketing professionals.
Keep content-reel.mp4 and rahi-reel.mp4 in the same folder as this page.
Presentation design, narrative structure, brand-aligned visual storytelling, typography, layout, and imagery.
Translating business objectives into persuasive materials, campaign strategy, creator and talent partnerships, brand collaborations.
Canva, Adobe Photoshop, Adobe Creative Suite, CapCut, Microsoft PowerPoint.
Cultural fluency across creators, influencers, and entertainment ecosystems, built over five years inside the platforms themselves.